People venture into business for the primary purpose of getting rich, after which comes the secondary purpose which is to make sales and get famous. When this kind of method is used in business, it becomes more of satisfying your own need than that of the customers which could lead into making bad decisions that could crash the business.
In the cause of doing business with such mentality; you might get your primary motive of being rich but it later affects your business because you have put your mind to getting wealth rather than customers, and also in the decision you have had to make. Your decisions can affect the business because it will be made out of the interest of your pocket rather than of the interest of your business.
There is a way to take that your motive will be achieved without it having to affect your business; meaning you can get rich, be famous and have huge sales without you serving for the interest of your pocket. The best method to use is to make decisions that allows for longevity.
Longevity in business, longevity in customer, longevity in product; this can only be achieved through making creative business decisions. This method gives you the ability of growing your business, growing your customers as well as keeping your product relevant in the competitive market.
It allows you not just to make wealth, fame and sales but also gives you longevity as your business would stay much longer and probably live after you if all business decisions are made properly. The real wealth, sales, and fame of your business lies on how long it lives.
Business shouldn't be built on just the business owner alone, it should be built to live on even when the business owner dies.
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