Reasons why customers are the boss

In an organization, the individual that directs and see to the day to day running of activities can be described as the Chairman or the Chief Executive Officer (C.E.O).

The chairman is viewed as the person with highest authority in the organization and has the power to fire any body that he pleases.

However, this philosophy if properly accessed would prove false due to facts and rational thinking. On a proper accessment of who should be regarded as boss or chairman, it should be THE CUSTOMER.

This ideology might seem outrageous but cannot be denied when properly examined. The idea of customers being the boss, can only be if the organization is customer centered, manufactures and deliver certain products and services, and people oriented.

The concept 'CUSTOMERS ARE ALWAYS RIGHT' portrays the why they are the real boss in the organization. They (customers) are viewed as being right because of the power they hold as well as their influence on the organization business.

Why is the customer regarded as the boss? 

The customer is regarded as the boss for the following reasons;

• Without them an organization cannot survive and prove to exist. 
• A customer has the power to fire (sack) everybody in an organization, including the chairman because profits of the organization comes from the customers; so if an organization is not having sales, the entire workforce would lose their jobs and the organization may fold up. 
• The organization that intends to keep running do whatever it takes to keep, grow and satisfy their customers. 
• The customers put fear into the organization when they spend their money elsewhere or patronize other organizations. 
• The customer is the organization public, anything they say can affect them positively or negatively

Influence of customers being regarded as the boss
An organization that regard it's customers as the boss is on the right track of accomplishment it's objective of making profit, growth and expansion. These objectives would be easily achieved because the customers would be held at heart when it comes to the organization business activities, all activities of the organization would be set in satisfying the customers.

This in return keeps the customers happy; and when the customers are happy, there is good business. Customers happiness also leads to expansion in the business and growth of more customer. It assist the organization to easily know the needs of their customers.