Put yourself in the customers shoe

Every business involves people whether it is a car or wood business, it is people centered as long as it renders a service to the public. In these public are the customers who are the main focus of a business organization because of their influence on the entire activity of the business organization.

The customers who are the public are regarded as the most influential person in the business world because every action they make affects the business directly or indirectly. These actions could be in their opinion, what they expect, their wants and needs, and if they patronize other business organizations (take their money elsewhere). These actions affects the income of the business as well as it's existence.

A business organization that seeks to remain on the winning side of its customer must put or place themselves in the shoes of the customers. Putting themselves in the shoes of the customers is not by wearing the customers shoe but imagining themselves in the same situation as the customers.

To the best of an organization survival and existence, it is best that they place themselves in the shoes of the customers;

• by thinking the way they (customers) do
• by being themselves the customers
• by presenting themselves in the mind of the customers 
• imagining themselves the customers.

Why is it best for an organization to put themselves in the shoes of the customers?

1. The major reason why it is best they put themselves in the shoes of the customers is to win the heart of the customers. There is no doubt the benefits an organization have when this motive is achieved 
2. Putting themselves in the shoes of the customers makes them aware of the needs of the customers, which enhances productivity. The organization won't have the difficulty of trying to make decisions on what to produce, if it deals with the production of diverse commodity. It easily know what the customers needs and produces it, supplying it based on the demand of the customers. 
3. The business organization are able to tell the opinion, what they think and what they expect of the organization. These three words: opinion, think and expect helps the organization operate well. It helps them improve on their product as well as the service they render. 
4. It draws the customers closer to the business organization because they are aware that the organization is concerned about them and their welfare. 

Benefits 

• It increases sales and profit 
• It enhances productivity
• It grows up the customer base of the business organization 
• It keeps both the organization and customers happy 
• It draws the organization closer to the customers and vis versa