2 approach to conduct business survey

Survey is a set of question that is being asked to large number of people to get their thoughts on a particular subject.

Whereas, Business survey like the name imply is a kind of survey which an organization or business owner conduct in other to find out what the customers needs, what they think of their product and how they relate with marketers of the product.

Why is it necessary to conduct business survey?

No company or business owner can grow or survive in the market without knowing what the market thinks concerning their product. Business survey helps the company know the thought of their customers, their needs, if there is need for improvement on the product or service and how they can serve the customers better.

It is a tedious process to conduct, which requires professional expertise to handle.

How to conduct business survey 

There are two key methods of conducting a business survey. There is the automatic and the manual.

The Automatic method 

This is a digital method. It allows the business owner or company to question the customers on the service or product using electronic and social media platforms like Twitter, facebook, telegram, ATM, platforms that allows people to shop online etc.

Using Twitter, facebook, telegram; the company or business owner can create an online questionnaire for their customers and people who have used the product before to fill. They can set the questionnaire to run for days, weeks and months if so desire. This could also come in form of posing a question, giving them multiple options and letting them pick their desired choice.

Using ATM; This process is for banks or microfinance organization whereby customers after using their dispensing machine are asked question concerning their service with options to choose from before they take their card from the machine.

Using shopping platforms; Shopping platforms like Jumai, Konga etc can question their customers on the product and service they render.

The Manual method 

This is a more tedious approach as the company or business owner have to go into the market to talk with the customers one on one (direct).

A company could send a survey team into the market and task them to speak with their customers on their thoughts on the product/service.

In the case of a single business owner, the individual can easily associate with his customers, getting their perception on the product. This is a more positive approach to conducting a business survey but very tedious.